Whole Lotta Red transposes that thrill of hearing an inspired work-in-progress and builds it out into a fully realized style. For an artist who already has an audience’s attention, snippets and half-finished leaks can be more effective than singles: Our brains correct for the compression of sound by imagining the fullest possible mix, and hearing the most interesting parts of a song-the bridge that everyone in the studio agrees is the best part, the opening four-bar run that justifies the track’s existence-suggests a more exciting finished product than the one that, in all likelihood, exists. ![]() It is easy to find hours-long playlists of unreleased Carti songs, some ripped in 15-second increments from Instagram stories, others leaked by hangers-on or purchased from enterprising hackers. ![]() Despite his youth and his brisk release schedule, Carti’s cultish fanbase would have you believe that the periods between his records are long droughts, ones that can only be weathered with frenzied detective work.
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